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AUGUST 07 - COLOURFUL SHOW



A colourful approach to home improvement is being adopted by a Leicestershire window and conservatory fabricator, to give customers an alternative to convention.

ASF uPVC, based in Uppingham, is opening a new show site for its range of windows, doors and conservatories, but whereas most such displays offer traditional white and woodgrain finishes, ASF is broadening the palette……..

The show site will feature an olive green gable end style and a cream Victorian style conservatory, to help customers appreciate the quality of finish and diversity of options available. The satin colour- applied by Pinxton based Building Product Design using advanced technology and techniques developed over years of producing colour-matched roof and window ventilation accessories- will not crack, chip, flake or fade and is guaranteed weatherproof for 10 years.

The colour option is available on all ASF’s range of windows, doors and conservatories, including its bespoke Bay-Bee, a half-way between patio doors and a conventional conservatory, in locations where buildspace is limited, optimising daylight into the home whilst providing a compact alternative to a standard conservatory.

Steve Carvell, ASF managing director, explains, “The local stone is a lovely cream colour, and we felt there was a need to supply windows, doors and conservatories in shades that compliment the building fabric- whether stone, brick or render- and enhance the overall aesthetics of the home. People paint their wood windows in whatever colour they want, so why not give them the same choice for uPVC, and remove the labour and maintenance issues inherent with gloss-painting and maintaining wood frames?

“We have sourced an innovative painting technique, which has been independently tested for adhesion. The technique means we can provide windows, doors and conservatories in literally any colour people want, from bold to subtle shades and anything inbetween. To our knowledge, we are the first window and conservatory retailer to create a dedicated display area to promote the use of colour.”

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